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Ideation

Posted Posted in Marketing, Personal Development

If you are like me you have a million ideas, until you need one. I recently read a short book from 1939 called A Technique for Producing Ideas by James Webb Young. I recommend you spend the $6 to get the book, it is less than 50 pages and can be read in less than an hour, well worth your investment. James Webb Young first states that we need to know the principle of creating ideas, then he provides his method. His 2 principles are straightforward: New ideas come from a combination of old information or elements  The ability to synthesize old information or elements into new combinations is contingent on the ability to see the relationships between those pieces of information and elements The ability to find relationships between a set of facts is key in coming up with new ideas James Webb Young then dives into the method he uses to create new ideas. It is important to note that the method produces creative ideas, not just […]

The Pixar Pitch

Posted Leave a commentPosted in Marketing

I recently finished the book To Sell Is Human by Daniel Pink and found the section titled “The Six Successors to The Elevator Pitch” useful to my business. One of the six successors is “The Pixar Pitch”, which has you build your pitch based on a commonly used method Pixar uses to build a story.  Pink challenges his readers to use the following framework to craft your pitch to ensure your messaging is clear and concise: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. An example from To Sell Is Human: Once upon a time there was a there was a health crisis haunting many parts of Africa.  Every day, thousands of people would die of AIDS and HIV-related illnesses, often because they did not know they carried the virus. One day we developed an inexpensive home HIV kit that allowed people to test themselves with sample saliva swab. Because of that, more […]