The Pixar Pitch

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I recently finished the book To Sell Is Human by Daniel Pink and found the section titled “The Six Successors to The Elevator Pitch” useful to my business. One of the six successors is “The Pixar Pitch”, which has you build your pitch based on a commonly used method Pixar uses to build a story.  Pink challenges his readers to use the following framework to craft your pitch to ensure your messaging is clear and concise: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___. An example from To Sell Is Human: Once upon a time there was a there was a health crisis haunting many parts of Africa.  Every day, thousands of people would die of AIDS and HIV-related illnesses, often because they did not know they carried the virus. One day we developed an inexpensive home HIV kit that allowed people to test themselves with sample saliva swab. Because of that, more […]